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Fitbit Flex 2; Charge 2 Product Launch - The Battery San Francisco

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San Diego DJ, Justin Kanoya, spins music at the launch producut event for the Fitbit Flex 2 and Fitbit Charge 2.

Fitbit announced inside and out upgrades to the Flex and Charge, two of its most popular fitness trackers this week. The new devices, simply named Fitbit Flex 2 and Fitbit Charge 2, were unveiled at recent media events in New York and San Francisco.

I had the opportunity to DJ the San Francisco event, making it the second product launch event I partnered with Fitbit on. In February I was on hand for the launch of Fitbit Alta.

In San Francisco, the event took place on August 25, 2016 at The Battery, a boutique hotel and private social club. It was divided into two sessions, each attended by approximately 25 members of media from technology, fitness, network and fashion publications, websites and TV outlets.

San Diego based fitness DJ, Justin Kanoya, and fitness expert Gabby Reece. 

After a product overview of both of the new devices, including updates to other products in Fitbit's existing product line, the attendees were brought outside to the Battery rooftop for a 20 minute workout led by former professional beach volleyball player and fitness expert, Gabby Reece.

It was a fun experience for me to put together her setlist, which had a lot of old school hip-hop requests coupled with current tunes. She was awesome to hang with and I was honored to have the chance to meet her.

Here’s a look at the setlist I played for both sessions.

  • T.I. - Bring Em Out
  • DMX vs Jackal - Ruff Ryders Anthem (Kaos Animal Style Bootleg)
  • Terror Squad - Lean Back
  • Jay-Z - I Can't Get With That (DJ Clark Kent Version)
  • Fetty Wap f./Snoop Dogg - Westside (Promo Only Quick Edit)
  • Fetty Wap, Monty - 679 (Street Tracks Remix)
  • V.I.C. - Wobble
  • Iggy Azalea - Team (Promo Only Quick Edit)
  • Dr Dre ft Snoop Dogg & Kurup & Nate Dogg - The Next Episode (DJCiRCLE K & DJ Jay2 Bpm Supreme West Coast Blend)
  • Dr. Dre ft Snoop Dogg - Nuthin' But A G Thang
  • Drake f./Wizkid & Kyla - One Dance
  • Selena Gomez ft ASAP Rocky - Good For You (Caked Up Remix)
  • House of Pain - Jump Around
  • Rob Base & DJ E Z Rock - It Takes Two

And what about the news on the new devices? Read all about it in this brief overview I put together.
 

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Fitbit Flex 2 and Fitbit Charge 2 are the ‘Next Big Step’ in Wearable Fitness Trackers

Fitbit Flex 2 and Fitbit Charge 2 are the ‘Next Big Step’ in Wearable Fitness Trackers

The Fitbit Charge 2 will be available for purchase in September 2016.

The Fitbit Charge 2 will be available for purchase in September 2016.

The Fitbit Charge 2 has interchangeable bands to fit your style at the gym and a night out on the town. 

Fitbit, the leader in wearable fitness trackers, has been rolling out new products in the past year, and just this week announced upgrades to two of its most popular products, Flex and Charge/Charge HR.

The upgrades, naturally named Flex 2 and Charge 2, are currently available for pre-order on Fitbit’s website and other major online retailers. They will be in stores this Fall.

Here’s a brief overview:

Fitbit Charge 2
The updated version of the Charge/Charge HR has PurePulse® heart rate tracking, and now features an enhanced exercise experience, new health and fitness tools, the smart notifications (such as text message and call notifications right on your wrist). The new design with it’s larger display, is reminiscent of the sleek Fitbit Alta, but a bit heftier and dare I say, more "manlier." Like Alta, Charge 2 has the ability to interchange bands that easily let you go from a workout to a night out.

Pricing
SRP $149.95; packaged with one of these classic fitness band colors; black, blue, plum or teal

Additional bands for purchase include:

  • Classic fitness accessory bands in four colors, sold separately ($29.95)
  • Luxe premium leather accessory bands in blush pink, brown and indigo ($69.95)
  • Special edition series in gunmetal and rose gold coming soon ($179.95)

Fitbit Flex 2
Flex was my first daily wear fitness tracker and it’s great to see an updated version of what I would call Fitbit’s “base model.” The first version was essentially a fancy pedometer, with an unreliable clasp that I always worried would fall off. In fact, I’ve known more than a few people who lost theirs.

Flex 2 is completely redesigned and reengineered - including a much more secure clasp. It’s an ultra-slim, first-ever swim-proof fitness wristband featuring a removable tracker that transforms with classic bands, elegant bangles or pendants, allowing you to effortlessly track all-day activity, exercise and sleep in a style that’s all your own.

The fashion accessories are really where Flex 2 outshines every other fitness wearable, even within Fitbit’s own product line. Users can choose from a range of luxe, premium mirror-finish bangles in silver stainless steel, and 22k-plated gold or rose gold stainless steel, or elegant lariat-style necklaces in silver stainless steel or 22k-plated gold stainless steel for an elevated look that fits seamlessly into everyday life. Tracking 10,000 steps has never looks so stylish.

Pricing
SRP: $99.95 packaged with one of these classic fitness band colors; black, lavender, magenta or navy

Additional accessories for purchase include:

  • Classic fitness accessory bands in seven on-trend shades of black, blush pink, gray, lavender, magenta, navy and yellow, coming soon and sold separately ($14.95)
  • Classic 3-pack fitness accessory band hues in Pink (blush pink, lavender and magenta) and Sport (gray, navy and yellow) coming soon ($29.95)
  • Bangle accessory in gold, rose gold ($99.95) and silver stainless steel ($89.95)
  • Pendant accessory in gold ($99.95) and silver stainless steel ($79.95)